The objective of the vision of sustainable tourism is particularly to pay attention to and ensure the preservation of the Sámi culture and local lifestyle spanning generations. This is promoted by providing visitors with information on the issue, so both the travellers and the enterprisers understand the meaning of sustainability.
What does this vision of sustainable tourism in Utsjoki mean in practice? The objectives and goals of the vision may be roughly divided in three:
- The travel operators who have undersigned the vision are committed to promoting sustainable, low-carbon activities in their travel services. This may show in several ways for example in the activities offered or in the enterpriser’s purchases.
- The preservation and promotion of Sámi culture and the genuine culture of the three villages of Utsjoki
- Experiencing the Arctic nature in a safe and sustainable manner.
These three parts are all equally important and make up a whole, and the signatories wish to develop tourism in Utsjoki in this direction. The following sections explore these parts in more detail.